Nu Natural set to shine the spotlight on your best bits.
Press release: 25 February 2025
Formerly known as Nu Balm, New Zealand-based personal care company Nu Natural has revealed an evolved brand direction, marking the next era in the company’s commitment to intimate health and wellbeing. With the ongoing guidance of resident health experts – gynaecologist Dr Olivia Smart and pelvic health physiotherapist Niamh Clerkin, who are also co-founders – the company has always been fully focused on offering support for the intimate health and wellbeing of women, promoting wellness “for your best bits.”
The rebranding reflects Nu Natural’s response to demand from men and non-binary individuals as well as the co-founders’ core belief that everyone, regardless of gender or skin type, should have easy access to high-quality, natural solutions without embarrassment or stigma. The bold use of black and white imagery in the new branding is a conscious effort to abstractly represent diversity of individuals. The company’s inclusive approach emphasises that their products can be used anywhere, on any body.
"Nu Natural is more than just a name change, it's a shift in how we approach intimate health. Our beautiful, natural products are for everyone—regardless of gender or skin type. We're proud to break down barriers and challenge the stigmas surrounding intimate health, and acknowledge that a person’s intimate wellbeing can have a huge impact on their mental wellbeing and their sense of self. We want our customers to feel safe, knowing that we offer not only effective products but a platform for open and inclusive conversations around wellness," says Tessa Kain, Business Manager at Nu Natural.
Dr. Olivia Smart, resident gynaecologist, adds, "intimate health should never feel like a taboo topic, and Nu Natural is instrumental in opening up the conversation. Our brand is grounded in transparency, quality information, and products that can be trusted to care for the body naturally. We believe in making intimate health accessible for all—offering safe, natural products that anyone can use, anywhere, with confidence."
Nu Natural’s mission goes beyond just product offerings—it is dedicated to educating and empowering individuals with the tools and knowledge to understand and prioritise their intimate health. By focusing on both physical care and mental wellness, Nu Natural seeks to contribute to a world where intimate health is a normal and open conversation for everyone.